By admin Oct.14.2012
In: Design, Marketing
1 comment

Designing a Casual Game that Sells

So my first App was a great experience. I lost money making it but it did fairly well for an App that no one asked for (an alarm clock App in a flooded market of alarm clock Apps). That proved to me that if I create a polished App that people are actually intrigued to use, I might have a shot of doing well.

So, as a life-long “gamer”, I decided my next App would be a game because it fulfilled my childhood dreams of making one and also the game market has the most potential for large scale success. Potential if you can possibly compete with the big name studios like Disney, Rovio, Gameloft, Halfbrick, etc. So my thinking is, I can make a game that’s just as fun, polished, and easily accessible for mass markets as anything else out there, so why am I making alarm clocks? I’m going to write a whole lot about my thought process on this in future posts but want to focus here on designing that “hit” and how I came to decide on the final design itself. I’ll talk marketing and how to best approach finding a partner to help you in a later post but for now, let’s dive in and look closely at what it is that makes a hit mobile game and how I intend to create one myself.

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